Thought Leadership: Guidelines for Data Content Marketing

In our last Thought Leadership blog post, we talked about who exactly the data industry consists of, and what they do to share information with others. We also talked about our own objectives to help our clients reach their target audiences in the most efficient way possible.

Today we’re going to look at three guiding principles that companies need to consider when sharing data insights for the strongest message possible:

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Featured Chart: SALT's Relief Efforts

Most of our users create charts out of data that they want to show off to the world. Schoharie Area Long Term (SALT) disaster recovery coalition is doing just that: bringing visibility to the incredible number of resources that they have provided to homes in the Schoharie Creek Basin following the devastating floods of 2011's Hurricane Irene.

 

 

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Spotlight Interview: Santiago Ortiz, Visualizing Possibilities

Santiago Ortiz has lived around the world doing what he loves best - designing information visualizations - and building an impressive profile along the way. For starters, he has taught classes in arts, mathematics, technology, and design at universities in Portugal, Colombia, and Madrid. He collects and displays his research, digital works, and work with clients on his website moebio.

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