Big data, small data. It’s easy to get lost in the shuffle. And everyday iCharts wrestles through what the larger industry is facing – an identity crisis with data.
The most prolific challenges lie in…
- Data collection that delivers against specific business goals
- Data management to absorb old and new frontiers (e.g. Open Graph, Advertising Analytics) in a meaningful, action-oriented approach
- Data visualization (a.k.a. charts) and socializing at the speed of light to provide turnkey, shareable decision logic for larger business problems like how/when iterate a product and visual masterpieces for bloggers and stand-alone market researchers
At iCharts, we believe that solving these challenges start with a few key ingredients. (Note: iCharts is focused on #3)
Make it Cloud-Based
Cloud-based computing is defining the future of how we work, including data crunching and charting. Just look at the success of other cloud applications – Salesforce, Box, Dropbox – for the simple reason that decision makers are on the go and need nimble solutions to increase productivity. In the scenario of iCharts, it’s also a cost savings, as cloud technology allows more data processing and intuitive charting to occur without hiring additive designers or data specialists.
Make It Publisher Friendly
Microsoft has built a phenomenal toolkit between Excel, Access and PowerPoint. It collects, it summarizes and helps users –at all levels of expertise – to mine data. But what it lacks is strong design and publishing coordinates to allow average users to also share data in engaging visual representations via blogs, websites, ebooks and more. What it also overlooks is that in today’s environment, anyone with access to the web has the potential to become a publisher.
Love your Excel? Keep loving it. But layer iCharts to publish data faster and in a more interactive, engaging way without hiring experts to help out.
Make the UI Accessible to Users with Ranging Skillsets
Today, many new users are entering data-land with small or adhoc data sources – students, designers, b2b marketers and the blogging community – to name a few. Data and use of data is no longer contained to large market research departments. It’s definitively become a mainstream content source and the heart of next gen storytelling. Just look at the hyper growth of infographics (of which iCharts does mix/mingle with – see InfoCharts) and Pinterest.
At the heart of achieving mass audience, next gen solutions simply must have accessible (and flexible) user interfaces that can cater to a broader range of use cases. In the case of iCharts, it’s about empowering “entry-level” charters while still providing value to expert market researchers and data scientists.
To learn more about iCharts’ portfolio of solutions please go here.