Charts are either loved or hated. Loved…for their ability to capture and create stand-alone stories. Hated… for the complexity and time and it takes to move from data collection > story creation > distribution. iCharts is here to help.
Charts aren’t just a quick way to share dense information; they are images that convey a bigger storyline, a 101 for captivating communications. As Peter Guber argues, “Humans simply aren’t moved to action by ‘data dumps,’ dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with ‘Once upon a time…’ “.
When to Chart?
When you have data to drive a story.
The (Less) Obvious
When you have small or big datasets (e.g. top 10 lists vs. aggregated survey results of a recent poll) to share on social networks. Both use cases, regardless of data depth, have valuable factoid pass-along power when combined with strong visualizations.
Short-term, additive audience reach. Long-term, charts tweeted or shared in a social context get indexed on search engines Get your charting on!
Want to become a data partner to share your stories for FREE? Please contact us.