There’s no arguing that it’s been a rough decade for the U.S. economy, and retail sales are one of the greatest indicators of this. The National Retail Federation uses the U.S. Department of Commerce’s data to show exactly how we’ve been spending our money on retail throughout the last 10 years – whether they were good or bad.




The data above is measured by the growth percentage of retail sales. It’s easy to see the biggest drop in this percentage around 2008, hitting its lowest point in 2009, during the peak of the U.S. economic recession. However, those numbers quickly increase in 2011 to the highest peak since 2004. Overall, NRF reports that retail sales have grown an average of 3.6% over the last 10 years. What would you predict is in store the future of our country’s retail sales?

Read what NRF has to say about their chart in the press release that predicts a growth of 3.4% in retail sales for 2013. An association for marketing at retail site Popai also featured this chart in an article explaining how NRF based their numbers off of the following factors: Employment, income growth, housing, inflation, and consumer confidence.

Stay tuned for next Friday, when we’ll feature another chart that tells a unique story.