According NRF latest figures Black Friday Weekend Shines as Shoppers Line up for Deals, Spend Record $52 Billion : Number of Thanksgiving Day, Early Bird Shoppers Highest in Survey History. According to the survey, a record 226 million shoppers visited stores and websites over Black Friday weekend, up from 212 million last year. We are seeing more people shopping online as the survey states 28.7 million people shopped online and at stores on Thanksgiving Day – up from 22.2 million last year.
The surveys before the Black Friday showed cleared signs of the categories that shoppers were after : clothing and electronics. More than half (51.4%) bought clothing and clothing accessories, and gift buyers were also drawn to promotions on electronics and computer-related accessories over the weekend. Nearly four in 10 (39.4%) bought electronic items, up from 36.7 percent last year. Also in addition to this, shoppers stocked up on home décor (21.3%), gift cards (23.1%), toys (32.6%), and jewelry (21.8%). So all in all, total spending reached an estimated $52.4 billion. Amazing record number which shows that people still eager to spend but rather after the deal due to tight economy but still a very hopeful sign for the future.
So Black Friday is behind us leaving us with Cyber Monday sales and again great news on the expected sales to hit record numbers. “Cyber Monday” is a new term which refers to the sharp rise in online sales the Monday after Thanksgiving. The sales is usually done during work hours and the lunch time being the highest point. Some might say that the consumers are all spent out and it won’t be another record but most of the signs are directed towards another record on the Cyber Monday numbers. Let’s hope the retailer can keep the momentum in the numbers.
The numbers are promising and I am pretty sure the Cyber Monday will bring another record number of sales. The rise in the mobile e-commerce doesn’t really surprise me. Shopping on-line is a lot more convenient and hassle free then embracing the crowds and fighting over the parking lot queues. Also now more people have access to fast speed online connections, smartphones and tablets it is a lot easier to shop on-line and search for the right deal without sweating the crowds.
Cyber Monday sales topped $1 billion in 2010, and Andrew Lipsman, vice president of industry analysis at market research firm ComScore Inc. estimated that sales this year could reach a record $1.2 billion. In the mean time, happy shopping 🙂