Nielsen Media Research, the company that measures TV viewership and provides ratings, recently examined social media in the U.S. and found out Americans spend more time on Facebook than on any other website. Social Media has become a big part of our lives and it shapes how we watch TV, how we shop and even how connect with our friends. This latest Social Media Report from Nielsen looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behaviour. To view the full report visit this link here.
Here are some facts and a list of interactive on-line charts that demonstrate each finding from Nielsen. You can embed the following charts to your blog post or your presentation or search for more related charts in our ChartChannel .
The female audience is very dominant at 53% and 18-49 year olds make up 70% of the audience.
According to Nielsen, this past May, Facebook logged 140.336 million visitors. Facebook rules them all. American’s spend more time on Facebook than any other site. The power of women on-line still rules as the audience still heavy towards female’s as they make up 62% of the page views.
As for minutes spent on websites during May, Facebook was even more dominant. Please see the chart below for the rest of the list.
This new data from Nielsen shows that people over the age of 45 now account for 37% of the tablet market.
Tumblr is still growing in strength and engagement. We covered the growth of tumblr in one of our recent blog post and it shows here again with a 183% change. Social networks and blogs are big part of Americans’ time online and now covers for 22.5 percent of total time spent on the Internet, online games come follows by 9.8 percent and 7.6 percent for email.
Mobile is still growing 40 percent of social media users access social media content from their mobile devices.
For a more in-depth look at the social media landscape and audience, view the complete State of the Media: The Social Media Report.