Today we wind down from a week full of buzz around Black Friday and Cyber Monday. All eyes were on whether the results would bring good tidings for retailers and the American economy – and they did.
Reuters reported in an article published Monday that this year’s online Black Friday sales topped off at $1.04 billion for the first time, up over 20% from $816 million last year. Cyber Monday also fared better year-over-year with an incredible $1.465 billion – the “heaviest-spending day in U.S. e-commerce history,” according to an article published by TechCrunch.
In the weeks leading up to Cyber Monday, citizens took to the internet to search what deals they could score on the latest and greatest tech products. Appliance and electronics sites featured some of the most jaw-dropping deals from cameras to computers to cell phones and more.
Experian Hitwise provided us with the data above that showcases top search terms, Nikon topping the list. Windows 8 followed the best-selling camera with their line of operating systems available for P.C.s, tablets, and a newly released phone. The third most popular is one of the tech world’s newest and most innovative gadgets; the mophie, a mobile battery pack compatible with various smartphone and tablet devices including the Samsung Galaxy and iPhone 4 and 4S.
One of the biggest winners of these deal-breaking days was homemade gifts and crafting site Etsy, who saw their biggest sales day on both Black Friday and Cyber Monday.
The largest number we can see here are the number of first-time buyers who flocked to grab these creative gifts at a staggering 90% between the two deal days. Another milestone for Etsy was on Cyber Monday when customers contributed to 26% of sales per shop, doubling their growth from last year.
Between these two turnouts, it’s clear to see that all industries – whether vintage or tech – are getting off to the holiday gifting season to a great start. Be sure to keep an eye out our ChartChannel Holiday 2012 to follow more consumer spending and fun facts about how the rest of the world is celebrating the holidays.