Season’s greetings and good tidings to all of you data-lovers! Now that the parade of shopping sprees is winding down, it’s time to take a look at how this year is faring for holiday products and what 2012 is doing differently than 2011.
One of our partners in following seasonal trends is the National Retail Federation, who analyzed how much people spent over the last year and when exactly, and the results yielded a clear winner.
There should be no surprise that of the entire calendar year, the winter holidays rake in a substantially larger amount of dough than any other time. In 2011, American consumers spent a whopping $417.5 billion around November and December, overshadowing the mere $69 billion that the back-to-school season raked in, and the small dent that Valentine’s Day made at only $17.6 billion.
Just a few weeks ago, NRF announced a 2012 Top Toys press release to tip off businesses and parents alike as to what are this year’s most popular toys.
According to their holiday survey, 45.1% of consumers will buy toys for the 2012 holiday season, which makes the above list in hot demand. What do you find most surprising? Is it the comeback of the 1998 favorite toy, “Furby”? You shouldn’t be – Furby was one of the top-selling toys of Black Friday and continues to be one of the season’s most successfully selling products, thanks to toy-maker Hasbro’s latest and greatest version which was released in September.
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