In our previous blog posts, we’ve discussed the importance of leveraging real-time NetSuite data, providing access to that data, and empowering employees to act on the data.

There’s no doubt about it—harnessing the power of real-time NetSuite data can give your business a distinct competitive edge.

But if you’re extracting the data from NetSuite to manipulate it and create visualizations using Excel, then guess what? You’re not actually working with real-time data.

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It’s certainly a common scenario for many companies. NetSuite’s visual reporting capabilities aren’t as robust as they could be. So, in order to prepare reports and meeting materials, one team member may be responsible for extracting data from NetSuite saved searches, exporting that data to Excel, and manipulating it and creating charts and graphs from there.

Avoid the Perils of Data Exports

But here’s one big problem: As soon as you export your data from NetSuite, it’s no longer real-time. Instead, you’ve got a static block of content that doesn’t accurately reflect what’s going on in the moment. That can be a very big issue if you’re trying to assess sales trends or supply and demand.

Whenever you have to spend time cleaning or manipulating the data, you’re removing it from the context of real time. And yet real-time data is the cornerstone of your competitive advantage.

There’s an additional drawback to data exports, as well, and it involves data security. Your data is secure when it’s contained within NetSuite, but as soon as you export it to Excel, your data can be widely shared. Attaching an Excel file to an email is the simplest thing in the world, and before you know it, your proprietary data could be in the hands of your biggest competitor.

Reap the Benefits of an Integrated Data Visualization Solution

So what’s your best course of action? You need a visual analytics solution that integrates directly with NetSuite. That way, you can create highly shareable, easy-to-understand visualizations, without the drawbacks of data exports.

Plus, you’ll gain access to capabilities that just aren’t available in NetSuite. For instance, you can’t create time-based charts in NetSuite, so there’s no efficient way compare data year-over-year, month-over-month, or week-over-week.

A robust data visualization solution like iCharts allows you to easily compare real-time data with historical data, so you can make better decisions, more efficiently. Bailey International, one of our customers, uses year-over-year sales metrics to boost opportunities to drive revenue. Using iCharts to visualize data has also helped speed up the sales cycle and increase operational efficiency.


An integrated data visualization solution allows you to develop reports using real-time data with just a few clicks. No more data exports. No lengthy data cleaning processes. In fact, many iCharts users are able to create shareable visualizations in less than 15 minutes.

iCharts Data Visualization Time To Value

Of course, exporting data to Excel isn’t your only option for creating visualizations. You could invest in a pricey standalone business intelligence system. But even then, you’re not truly capturing NetSuite’s real-time data. And you’re not working as efficiently as you could be.

When you integrate the iCharts solution with NetSuite, you can improve overall efficiency because employees don’t have to interrupt their existing workflow to log into standalone system.

Everything you need is at your fingertips and can be customized for personal preference with interactive dashboards.

Your options are clear. Either you can make use of a fully integrated data visualization solution like iCharts, or you can run the risk of working with outdated, insecure data. Which is the right  choice for your business?

To read up on making effective, data-driven decisions in a complex world, download our latest e-book now .

Learn More about iCharts for Netsuite