Countless outlets – both in and out of media – are being used today to advertise and promote this year’s presidential candidates, one of the most influential being social networking. Trending likes, reposts, and retweets all weigh in on the digital discussion that’s changing the way our country does politics.
With the help of our partner sites, we’ve been tracking Twitter mentions and other trending elections-related news to find out how people are using social media to predict the turnout of this year’s presidential elections. One of the most interesting: How often males and females tweet about each candidate.
So far, it seems as though men are more likely to tweet about either candidate. PeopleBrowsr collected data that showed men posting more than 70,000 tweets above that which women were. Of both men and women, the name Romney was used more often than Obama by 255,199 to 217,771: a difference of 37,428 tweets.
What does this data say about the election? Are women more reluctant to discuss these candidates or less politically-inclined? And is Romney’s online popularity going to skyrocket him above the Obama campaign? Not necessarily.
The most important thing to remember about this data is that these are mentions. We can’t tell which of these tweets are positive or negative, so we can’t be sure who’s actually being favored in the online social world – quite yet, that is.
As for the delegation among genders, we know the female population are commanding contributors to social media sites. We’d simply like to hear more of what they have to say about politics.
If you haven’t already, be sure to check out our Live! Elections 2012 charts for info on swing states and more, updating weekly so you can keep track of who’s talking about who. iCharts has teamed up with PeopleBrowsr and Experian to keep our readers up-to-date with elections news and to better help you answer the question: Who will come out on top this November?