Last week comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q2 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $37.5 billion for the quarter, up 14 percent versus year ago. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates.

Retail e-commerce spending has reached $37.5 billion in Q2 2011, according to comScore’s estimates.

Retail e-commerce spending Year over Year

This increase doesn’t surprise me at all given the overall consumer sentiment on the economy keeps getting worse with the unemployment rate still being so high and the economy crisis hitting at all grounds. Personally, I have my reasons to choose e-commerce over to retail. The most important reason has always been to save on my shopping and the second one is saving on time. We live in a world that we no longer have time to wait at the till especially if you have screaming kids 😉

The role of the mobile is not something to be overlooked either . Mobile’s role in retail is growing alongside smarthphone adoption also . If you have  not read my latest blog on how we use mobile technology please read it here and  the numbers will help you understand the importance of the mobile technology in our daily lives.

Consumers are cutting shopping expenses through the use of smartphones where they can access a wide variety of retail content. They can search online for better price and they eventually buy on-line.

These numbers must be threatening the retail sector and I am sure they are already looking at ways to overcome this to stay competitive. In the mean time, consumers like us enjoy the availability of freedom to search for the best value in the market as possible and avoid the retail trauma .